EP #540 The Kickstarter Strategy Behind a $250K Launch | SomniBuds

What if a sleep gadget could transform your nights without ever needing a charge? Most creators start with a problem. SomniBuds started with a motorcycle communication issue and evolved into battery-free sleep earbuds that play audio all night, powered by a magnetic pad under your pillow. In this episode of the Crowdfunding Demystified Podcast, host Salvador Briggman sits down with Keith Phillips and Charles, the founders of SomniBuds, who raised $251,537 on Kickstarter with more than 800 backers. SomniBuds didn’t rely on gimmicks or viral stunts. They focused on solving a real problem, creating a high-quality product, and engaging early supporters before launch. Keith and Charles share the strategies that helped them gain early traction, build trust with backers, and execute a successful crowdfunding campaign. In this episode, Keith and Charles share: How a motorcycle […]

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